Identity — v1

The Goat, silenced

One idea runs through everything: a censor bar over the loudest voice in the room. It is the mark, it is the headline treatment, and it is the reason there is exactly one accent colour.

§ 01 — The mark

Horns and dropped ears carry the animal; the horizontal pupils are a real goat trait and rhyme with the bar. Below 48px use the badge — the solid ground holds the silhouette together where the open mark falls apart.

§ 02 — Colour

• Bone

  #F2EFE6

  Primary ground

• Ink

  #0F0E0C

  Type and rules

• Signal

  #FF3B12

  Accent — redaction, one per view

• Ash

  #8C8577

  Secondary labels on ink

• Ash deep

  #706A5F

  Secondary labels on bone

Signal is a scalpel, not a wash. One orange element per view — the redaction, a status chip, or a single call to action. Never all three.

§ 03 — Type

• Shut the Goat up

  Display

  Bricolage Grotesque

  Headlines, wordmark, buttons. Weight 800, tracking −0.035em, uppercase. “Goat” is set in the same face and marked by colour alone.

• Shut the Goat up

  Body

  Instrument Sans

  Every paragraph and caption.

• Shut the Goat up

  Stamp

  Martian Mono

  Eyebrows, labels, status chips. Uppercase, tracking 0.18em.